So I'm sure you've all seen the iPod campaign on tv or in print. Silhouettes of people grooving to their iPod's with the iPod's in white and various bold colours in the background. In general, I have nothing against this campaign and have even enjoyed it. Until now. This is the latest ad on the streetcar platform near my new work. Silhouettes of people with various aspects of their clothing in colour. In blue, I think it was the line of his jacket zipper and his collar, in pink, the straps of her shirt or backpack or something, in green the pockets on his hoodie. In yellow, a giant fucking striped bee-on-acid bikini top. WTF? All of the other panels have subtle and small bits of colour and then WHAM!
BOOBS!
Seriously, what? And I like how they chose the yellow panel - the colour that would contrast most against the black to make the biggest boob impact possible.
I don't have to tell you why this irritates me (not that that will stop me). Blatant use of female as sexual object to sell product. Until they show one with a guy with a day-glo orange crotch, it's just another sexist piece of crap. And even in that case, it would still be lame. It's boring. Do you hear me Apple. BORING!! I am sick of seeing advertisers use cheap and tired sexual titillation because they don't have the creativity or the motivation to come up with something truly original. I dream of the day when clever, appropriate ads that enhance our society and bring a smile to our faces will fill our city's landscape. Alas, it just seems to get further away every day.
I think I need to move to an eco-community. I'm not joking. This urban living is bullshit. Even more in this city where every conceivable surface is fair game for advertising and city council seems to see no problems with that. Gak. Arrrrrgh. Bluuuuuurk. Mfffffkt! I'm losing the capacity for speech I am so annoyed. Anyway, you've heard the rant before, I'll spare you. But seriously, try harder Apple. I'm an iPod owner. Don't make me sorry with your crap ads.
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